成都宏盟高端汽车交易展厅 / CLOU architects

成都宏盟高端汽车交易展厅 / CLOU architects

作为西南地区规模最大的二手车交易商,宏盟正在成都双流区改造扩建现存市场,升级打造全新的高端交易展厅。

As the largest used car trader in Southwest China, Hongmeng is currently expanding and upgrading its existing used car market and building a brand new showroom for luxury car trading in Shuangliu District of Chengdu.

成都宏盟高端汽车交易展厅 / CLOU architects

宏盟二手车交易市场作为存在多年的本土交易场所,此次庞大的扩建升级计划也是借此全面提升品牌形象和空间的契机,扩大高端奢侈线二手轿车的交易规模。整个市场改造以展销一体的两个高端轿车展厅作为开端。

As a local trading venue that has existed for many years, the vast expansion and upgrade plan of the Hongmeng used car market is also an opportunity to fully refresh the brand image and space to expand the future market for used high-end luxury cars trading.

成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects

两座展厅的概念构思源自汽车设计中对精确与逻辑的利落追求,及产品中所呈现出来的理性的精致美感。我们认为对于车辆陈列展厅的建筑本身,也应当在设计上保持一致的美学追求。

成都宏盟高端汽车交易展厅 / CLOU architects

The concept of the two showrooms is inspired by the pursuit of precision and logic in automotive design and the refined aesthetics of the product. We believe that the architecture of the vehicle showroom itself should be designed with a consistent aesthetic based on rational appreciation.

成都宏盟高端汽车交易展厅 / CLOU architects

街角地块的两座建筑宣示着场地所在:明亮的红色屋顶和侧围,突显着建筑的开放式玻璃外墙,而格调大胆的单色图案则为内部空间定调。

成都宏盟高端汽车交易展厅 / CLOU architects

Two buildings along the corner plot lead the way: their open glazed facades are highlighted by a bright red roof and side envelopes, while bold monochromatic patterns define the interiors.

成都宏盟高端汽车交易展厅 / CLOU architects

有光泽的金属与玻璃作为两种主要材质来构建展厅的内部空间。在有限的场地内,以锯齿状斜向停车位的设计保证了展示的最大效率。同样到访者也能因此获得浏览展车的最佳视线。展车区域的立面以直白简洁的落地玻璃幕墙为主,通透与反射的玻璃交替组成了幕墙锯齿的两面,形成了丰富的视觉效果。

成都宏盟高端汽车交易展厅 / CLOU architects

We chose two primary materials, glossy metal and glass, to construct the two pavilions. Within the limited space available, the choice of a zigzag, diagonal parking space ensures maximum efficiency in the display. This also gives visitors the best view of the cars on display. The façade of the car area is dominated by a simple and elegant floor-to-ceiling glass curtain wall, with alternating transparent and reflective glass forming the two serrated sides of each curtain wall, creating a special visual effect.

成都宏盟高端汽车交易展厅 / CLOU architects

展厅一的钢结构主梁上翻屋面确保室内空间的平滑流动,也昭示了建筑的建构逻辑。红色的螺旋金属楼梯位于负责接待的建筑侧翼空间,嵌入屋顶的长方体光轴同时向外部和内部突出,同时构成了室内与室外的视觉焦点。扁平延展的屋面之上,数个位置不同的采光筒能够为室内空间带来特殊的局部光照,也打破了建筑体量的扁平感。

成都宏盟高端汽车交易展厅 / CLOU architects

The steel beam of Showroom 1 is flipped up onto the roof to ensure the smooth flow of the interior space and signal the building's structure logic. A red spiral metal staircase is located in the reception wing of the building. It is displayed alongside the prototype car through a fully transparent curtain wall, forming a visual focal point for both the interior and exterior. Above the flat, extended roof, several differently positioned light cannons provide natural light to the interior spaces and break the flatness of the building's volume.

成都宏盟高端汽车交易展厅 / CLOU architects

展厅二的体量约为展厅一的一半,我们采用了锯齿状屋顶,与立面形式统一,视觉上再次强调了展厅空间的锯齿元素。工厂棚屋式的屋顶景观和侧窗也为室内空间带来了柔和均匀的漫射光照,形成最佳展陈效果。我们赋予两座展厅同样的红色基调,作为宏盟交易市场在两个道路交汇口的独特标记,强化了顾客对交易市场的识别度与记忆点。

成都宏盟高端汽车交易展厅 / CLOU architects

Showroom 2 is approximately half the size of Showroom 1 with a zigzag-shaped roof, which adopts the same language as the façade and re-emphasizes the zigzag element. The side windows of the roof also provide soft and even diffused light to the interior space, creating the best possible display effect. The same red tone has been given to both showrooms as a distinctive marker at the intersection of the main roads, reinforcing the visitor’s identification and memory of the market.

成都宏盟高端汽车交易展厅 / CLOU architects

此次改造升级计划的两个高端汽车展厅将率先落成并投入使用,预计于2022年下半年建成。

The first two showrooms of this renovation and upgrading programme are expected to be completed and in operation in the second half of 2022.


成都宏盟高端汽车交易展厅 / CLOU architects

展厅1 平面图

Showroom 1 Plan

成都宏盟高端汽车交易展厅 / CLOU architects

展厅2 平面图

Showroom 2 Plan

成都宏盟高端汽车交易展厅 / CLOU architects
成都宏盟高端汽车交易展厅 / CLOU architects

项目名称:成都宏盟汽车展厅

业主:成都宏盟二手车交易市场管理有限公司

类别:零售,展览

地点:中国成都

总建筑面积:展馆一:1106平方米;

展馆二:610平方米

状态:2022年完工

建筑及幕墙设计:柯路建筑 CLOU architects

设计团队:Jan Clostermann,李琳,丁乔, 谢东方, 叶晓阳, 王运茲, 谢海薇,Julien Douillet

本地设计院:四川时代建筑设计有限公司

机械、电气和管道:四川时代建筑设计有限公司

结构:四川时代建筑设计有限公司

幕墙顾问:成都碧城建筑设计有限公司

施工图:四川时代建筑设计有限公司

Project Name: Hongmeng Car Showroom Chengdu

Client: Chengdu Himore Used Car Trading Market Management CO.LTD

Type: Retail, Exhibition

Location: Chengdu, China

Construction Area: Showroom 1, 1106 sqm; Showroom 2, 610 sqm

Status: Completion in 2022

Architecture, Façade Design: CLOU Architects

Design Team: Jan Clostermann, Lin Li, Qiao Ding, Dongfang Xie, Xiaoyang Ye, Yunzi Wang, Haiwei Xie, Julien Douillet

LDI: Sichuan Architimes Design Co., LTD

MEP: Sichuan Architimes Design Co., LTD

Structure: Sichuan Architimes Design Co., LTD

Facade Consultant: B+C Genesis Architects Chengdu Co., LTD

Construction Drawings: Sichuan Architimes Design Co., LTD

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